Target announced an exclusive new product that brings festive and sudsy fun to the holidays. 

Meet “Not Santa,” a limited-edition men’s soap created in partnership with Dr. Squatch, starring Kris K. from Target — the viral sensation who stole hearts (and hashtags) last year, in his first-ever product collaboration.

John Ludeke, SVP of Global Marketing at Dr. Squatch, commented,

“Kris K. from Target is a holiday legend, so we were thrilled to give him the Dr. Squatch treatment. This limited-edition bar pairs our signature natural ingredients and our iconic holiday scents to bring a little extra cheer into your grooming routine.”

With over 70 million TikTok mentions of #TargetSanta last holiday season, Kris K. from Target turned everyday shopping into a mission of joy, humor, and holiday magic. 

This year, Target is engaging all five senses to help guests feel the joy of the season, and scent plays a starring role. 

Research from the National Institutes of Health shows that exposure to pleasant scents can improve mood and reduce stress. 

The “Not Santa” soap is a fresh, woodsy soap made with over 98% natural origin ingredients, including sandalwood extract and medium grit.   

Michelle Mesenberg, senior vice president, Target Creative, said, 

“This collaboration captures the heart of what Target stands for: delivering joy in unexpected ways. Kris K. from Target has become such a beloved part of our holiday storytelling, and teaming up with Dr. Squatch is the perfect way to extend that sense of fun and creativity. Whether it’s a gift for someone else or a treat for yourself, this soap is another way Target makes the season a little brighter — and a chance to bring a little bit of our beloved character home.”

As the ultimate holiday mission man, he’s all about making the holidays joyful and stress-free, and this soap brings that spirit to life beyond the screen. Sandalwood was a natural choice: its warm, woodsy notes capture Kris K.’s signature charm.